Sunday, April 6, 2008

It's All About the Ratings!


The television industry is extremely competitive with television shows constantly vying for our attention, but when it comes down to it, it's all about the ratings. Nielsen Television Ratings have been around since the 1940s and are the main source for audience measurement information around the world. They are able to predict how many households are tuned into a program, as well as how many viewers are watching that program. This week I checked out the ratings of one of my favorite prime time shows, Deal or No Deal, to find out how it compares to other programs in it's category.

NBC's Deal or No Deal seems to be quite a popular show, especially now that it's on twice a week, but I was surprised to find that it didn't rank very high on the rating's list. The first Deal or No Deal show runs on Monday nights at 9 PM, while the second show runs on Thursday nights at 8 PM. The Thursday night show ranked 11th on the rating's list compared to the Monday night show which ranked much lower at number 20.

The rating's for each of these shows were different as well, with the Monday night show receiving a rating of 6.2, and the Thursday night show receiving a rating of 7.1. These numbers represent the percentage of households in the U.S. that watched this show, and according to Nielsen Media Research, there are a total of 112,800,000 television households in the country. The Monday night show had 10,140,000v viewers while the Thursday night show had 11,397,000 viewers.

Although the ratings between these two shows were not significantly different, the shares were. The share means that out of all the people who were watching television at that time, that is the percentage of people who were tuned in to that specific show. The Thursday night show had a higher share of 12 while the Monday night show had a share of 9. Overall, the Thursday night show did much better because it had higher ratings, more viewers, and a higher share.

One reason why the Monday night show has lower ratings may be because of the other programs that are in the same time slot, such as CBS's Two and a Half Men. This show ranked 8th on the rating's list with a rating of 8.6, meaning more households are tuning into this show. Another reason why the Monday night show has lower ratings, may be because the show runs twice a week, and not all viewers are going to tune in to the show on both Monday and Thursday.

Leading this past week's ratings was both American Idol shows coming in at number one and two.

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